According to the IAMAI, the Internet user base in India crossed 120 million in 2011-end. "Where do you go if you want to expand?" he asks. "A matter of compulsion" is how Subho Ray, president of the Internet and Mobile Association of India (IAMAI), describes the rush to build a language play. Internet space are shifting gears in the non-English language space. Players, from app developers to hardware-makers, the myriad parts of the And come April, in a first, domain names will beĪvailable in seven Indian languages. Value-added services (VAS) player IMI Mobile is looking to develop applications ![]() Hindi, which is being used by one-third of its users. Leading sites in e-commerce, .in - has launched a beta version in "We will spend 2012īuilding the language play," says Panicker, managing editor of Yahoo India.Įlsewhere, the Indian Railways website - one of the country's After adding Tamil and Marathi in the past three months, it plans to add content in another four to five languages this year, including Bangla and Malayalam. ![]() ![]() He spearheads Yahoo's non-English language strategy that is fast growing beyond Hindi. NEW DELHI: About a year ago, Yahoo India, the news-to-entertainment portal, hired Prem Panicker from.
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